Charming Charlie (e-commerce experience)

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What is Charming Charlie? 
Founded in Houston, Texas in 2004, Charming Charlie is an award-winning women’s fashion handbags and accessories retailer that offers trendy jewelry, bracelets, handbags and scarves at affordable prices.

Project Overview
Charming Charlie has had significant growth and success in their retail stores. They are looking to expand their brand presence and product line by generating $5M of online revenue in 2011 through a new C-commerce channel.

Challenge?
This project required head-to-toe, tailor made user experience, design and development to launch a C-commerece site that would include new design directions for both “Charming Charlie” and “Charlie Girl”. The experience needed to be unique and reflect a similar in-store experience style. The site will carry over 1700+ products for each season.

How we created the experience...

  • We visited the local Charming Charlie store to learn about the store set up and functions
  • Competitor research
  • Brainstorming, sketching sessions

Other responsibilities...

  • Provide competitive analysis
  • HLA, DLA and site maps
  • Create and review FRD with development team
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